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Don't Judge An eBook By Its Price

    Just because this book is free doesn't mean it has no value.  For the research and work I've put into this book alone, besides the time it took me to typeset it and make sure all the links worked, I could easily charge $27 to $47 dollars for this book.

    Yeah, yeah, I know what you're thinking... "Ernest!  That's almost a dollar a page!"  You probably wonder where I get off thinking I could charge something like that, but believe me, people buy this stuff all day long, every day, 24/7/365.  And they pay good money for stuff with less worth than what I'm giving you.

    Most people won't pick up a book and read it, if it was a "loaner" or if it was a gift.  But, by God!  Make 'em pay for it, and the psychology behind it is that they're going to get their "money's worth" and they'll read it.

    It's like giving your relatives a butt-load of fresh vegetables from your garden, but they'll let them rot and eventually throw them away because they're too lazy to get off their ass, prepare the vegetables and then cook them.  But, let them go to the store and pay good money for veggies, and by damn... they'll make sure they get put to good use, and eaten.

    It's a funny thing, human psychology.  So, don't judge this book because it doesn't have a price on it... yet.  I'm seriously thinking about putting a price on it and loading it up to my shopping cart.  If I do, I might even let you in on a little bit of the money and pay you a commission if you resell it.

    Right now, though, you can pass it around free to your associates and friends in the industry.  I don't mind.  As long as you leave it intact, and make NO modifications, or reverse engineer the file, I don't care if you print it off and make a paper-weight out of it.  If you do that, it's not going to make you a damned dime!

    However, if you read it online, or offline, or print it and bind it and read it while you enjoy a cup of java in your recliner, you're going to learn something.  You're going to learn that you can take your real estate business to the stratosphere with just some of the tools in this document.  And again, I reiterate, many of them are free.  And the ones that do have a cost are so inconsequential it's not even funny.  And they're a hell of a lot cheaper than hiring an Executive Assistant or a Webmaster to warm a chair in your office with their fat ass!

    If you're anything like me, you don't think too highly of paying people to sit around, crossing their legs and rocking their feet up and down, while their doing their nails.  I certainly don't.  One of the things that will get under my skin real quick, as an employer, is to come in and find one of my employees "gabbing it up" on their cell phone while they're on my time clock.  Worse than that, is to come in and find them "texting" their gal-pals or boyfriends!  And I'm paying for it!

    Let me catch 'em one time and I'll give them their pink slips, because in their employee manuals, they'll find a clause in their about wasting my time and money.  I figure they've already had their first warning when they read the Employee Manual and signed off on the Acknowledgment Receipt.

    I hope you enjoy the book, but more so, I hope you put it to good use.  Don't call me or email me complaining to me that nothing works, because if you do, I'm going to ask you if you downloaded it and installed it and put it to use.  If you answer no to any of those questions, I'll figure you're wasting my time and money, and you know how I feel about that.

    Oh, and BTW, I used NVU to make this page that you are reading right now.  It's simple, and it's not flashy, so it just goes to show you: if I can do it, so can you.

    Don't know what  I'm talking about?  That's because you haven't read the book yet.  Go back and read it and you'll know what I'm talking about.