Guerrilla warfare is the unconventional warfare and combat tactics used by small groups of combatants and insurgents (ambushes, raids, etc.) to combat a larger and less mobile formal army.
The guerrilla army uses ambush (stealth and surprise) and mobility (draw enemy forces to terrain unsuited to them) in attacking vulnerable targets in enemy territory.
Guerrilla marketing utilizes many of the same tactics in the business world in the sense that small companies and individuals must use stealth and surprise (S&S) to gain a market advantage.
Not only S&S, but you must become adept at drawing your competitor into unfamiliar terrain to gain the “upper hand” on them and capture the lead in market share.
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Guerrilla Real Estate Marketing